Whether you are self-publishing or wanting to help your publisher’s marketing and publicity effort, this course demonstrates the range of marketing activities that authors can do to grow awareness and sales. From how best to approach bookshops to running digital advertising campaigns, you’ll leave this course armed not only with the knowledge of how to write your marketing plan but also brimming full of practical ideas you can put into action.
By the end of this course you will have covered:
—How to write a marketing plan that works for you and your book and how to decide what marketing and publicity to do.
—Your two resources of money and time, how to decide how best to use them and how to measure results.
—Identifying who can help you promote your book and how best to approach them, including reviewers, bookshops, libraries and festivals.
—How to build your profile locally including how to approach local newspapers and radio with your book news.
—How to reach readers directly online, and make the most of online communities on social media and what you can do to grow your own fan base.
Saturday 15th May, 2-4pm
Click here to book now